Social network experiments create a tipping point to improve public health

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Social network experiments create a tipping point to improve public health

Tuesday, May 5, 2015
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Convincing a large group of people to change its behavior is no popularity contest, a new study shows.

In a novel experiment, researchers found that certain public health interventions work best when key “influencers” in a face-to-face social network are exposed to the program. What’s surprising, they say, is that those key influencers are not the most socially connected people in the network.

YINS